Posts Tagged ‘social media’

Rose-Hulman Ad Campaign

January 20th, 2019 by Kristine Warski

I recently saw a screening of the documentary “Most Likely to Succeed.” It’s a thought-provoking movie about K-12 education and how we may be at the precipice for a major transformation of how and what we teach our children to get them ready for college, careers and the rest of their lives. I’ll leave out

Community Health Ad Campaign

January 12th, 2019 by Kristine Warski

Exceptional care. Simply delivered. And the health network that had the beautiful idea to bring them both together. Community Health Network just wrapped up their Q4 branding campaign that helped explain what “exceptional care, simply delivered” means from a patient’s standpoint as well as from the physician standpoint. The challenge in this campaign was to

MIBOR Consumer Campaign Continues

April 6th, 2017 by Kristine Warski

Spring is here with all the glory of flowering trees, crisp morning air, sun-drenched days and extended daylight in the evenings, giving us more time to spend with friends and family on our backyard deck or patio. And with the start of spring, we usher in a new season of real estate activity. Homebuying is

MyChart – Community Health Network

September 2nd, 2016 by Kristine Warski

Axiomport helped Community Health Network in the latest “MyChart” advertising campaign that aired during the 2016 Summer Olympics. MyChart is the electronic medical records and message center that patients can access from their smartphone, laptop or tablet to schedule appointments with primary care physicians, check test results, refill prescriptions, pay bills, message your doctor’s office

Summer Programs @UIndy

April 18th, 2016 by Scott Johnson

The University of Indianapolis provides the perfect way to combine summer fun with affordable learning opportunities. From camps for kids to skill development and conferences, UIndy offers a perfect setting that’s minutes from downtown Indianapolis. Renowned faculty, coaches and mentors with access to great facilities and equipment make for some of the state’s premier summer

Case Study: Elkhart Revitalization

March 28th, 2016 by Axiomport

After years of decline, Downtown Elkhart, Indiana began to re-emerge under a comprehensive community revitalization initiative. Despite the redevelopment of its infrastructure and the addition of many new venues, residents of Elkhart still held negative perceptions of the area due to years of decline and apathy. The challenge was to refocus those perceptions and encourage

Summer Classes @ UIndy

February 23rd, 2016 by Scott Johnson

Following the success of the 2015 Summer Classes, the University of Indianapolis is again offering “Summer Classes @ UIndy” in 2016. The university seeks to enroll not only current students but also students who are local residents but attend schools outside Indianapolis during the fall and spring semesters. In addition to offering over 200 classes, benefits

Men’s Health Center – Urology of Indiana

January 15th, 2016 by Axiomport

Axiomport assisted Urology of Indiana in the branding process for their new Men’s Health Center and established campaign messaging, tone and creative to support the brand in marketing a sensitive health initiative. The new brand tone was smart, respectful, and engaging to both male and female audiences, as spouses are often involved in these types of health care

Shelbourne Knee Center Moves to Community Westview Hospital

September 21st, 2015 by Kristine Warski

Earlier this summer, Shelbourne Knee Center moved to Community Westview Hospital, a facility of Community Hospital East. Axiomport helped develop the launch campaign, letting the public know of their move and their new location. The campaign is currently active and will run through the end of the year. It is being promoted via a multimedia plan

Boy Scouts of America Recruitment Campaign

September 16th, 2015 by Kristine Warski

Adventure is Waiting. Launch into Scouting. The Boy Scouts of America Crossroads of America Council turned to Axiomport to help with their 2015-2016 recruitment campaign. They wanted to promote a single night registration—August 27, 2015—across all of their Cub Scout packs in the council. This was a departure from their previous recruiting practice, and they were

To help our clients get in front of their audiences, we have to know how and where those audiences consume their media. More and more, mobile apps are where brands are engaging with those audiences. With 3 million active users, Snapchat is the number 3 social media platform for the 18-34 demographic, falling right behind

2015 is just one of the many years that will be affected by digital media. Already, we have over 200 well known social media sites across the world. Some of the most popular include Facebook, Twitter, Instagram, Vine, Tumblr and LinkedIn. We’re interested in how these digital media sites are affecting our industry of branding

Enhance Your Social Media Mix With Facebook

June 1st, 2015 by Kristine Warski

Over the past year or so, we’ve been hearing about the waning popularity of Facebook.  Recent studies have shown its usage decreasing most noticeably among younger teens, whose tastes have gravitated toward sites like Twitter, Tumblr, Instagram and Vine. But while these other sites may have stolen some of Facebook’s thunder, there are still over

  With more than 300 million members across the globe, LinkedIn is the world’s largest online professional network. It offers a unique and important platform for sharing knowledge, building relationships and attracting customers. But is your company getting the most out of its LinkedIn page? Creating an effective LinkedIn page provides a number of benefits including:

Media Campaign – Boy Scouts of America

August 20th, 2014 by Kristine Warski

Axiomport is proud to work with the Crossroads of America Council Boy Scouts of America on their 2014 recruitment campaign. The goal of the media campaign is to reach parents (primarily moms) of young boys (aged 7-10) and to educate them about the benefits of getting involved with The Boy Scouts of America. Based on

IU McKinney School of Law and Moodscan

March 12th, 2014 by Cleve Skelton

We recently conducted a research assignment for the IU McKinney School of Law to determine how prospective law students go about selecting their school. The study included focus groups, national quantitative research and a six month test of online pay-per-click and social media advertising via Facebook, Google, Yahoo and Bing.