Posts Tagged ‘research’

The Value of Focus Groups

August 22nd, 2018 by Cleve Skelton

Should you listen to your customer? Well, only you are qualified to answer that, but conventional wisdom indicates that listening to your customer helps define brand loyalty and provides predictive analytics for future sales. So maybe it’s a good idea to listen? Recently, Axiomport helped a multi-state home solutions company hear directly from its customers

  New report shows the importance of revenue generation marketing.  According to a recent worldwide survey of corporate CMOs, most companies will classify the marketing process as a revenue driver by the year 2020. The report states that companies labeling marketing as a cost center will decrease dramatically over the next 3-5 years. So what

6 Critical Steps in the Branding Process

March 30th, 2015 by Axiomport

Your brand isn’t just a name, logo and slogan.  It’s your personality, your reputation, the total experience people have with you, and the reason customers should want to do business with you.  So it’s vital that you have a well-conceived branding process for developing, implementing and managing your brand’s journey. If you need a little

IU McKinney School of Law and Moodscan

March 12th, 2014 by Cleve Skelton

We recently conducted a research assignment for the IU McKinney School of Law to determine how prospective law students go about selecting their school. The study included focus groups, national quantitative research and a six month test of online pay-per-click and social media advertising via Facebook, Google, Yahoo and Bing.