Posts Tagged ‘media mix’

Shelbourne Knee Center Ad Campaign

July 18th, 2017 by Kristine Warski

Shelbourne Knee Center, part of Community Health Network, came to Axiomport with two marketing challenges. The first was to announce their new location at Community Hospital East and the second was to promote their unique, research- and data-driven approach to ACL reconstruction and total knee replacements. Axiomport is helping Shelbourne Knee Center accomplish both of

Case Study: Elkhart Revitalization

March 28th, 2016 by Axiomport

After years of decline, Downtown Elkhart, Indiana began to re-emerge under a comprehensive community revitalization initiative. Despite the redevelopment of its infrastructure and the addition of many new venues, residents of Elkhart still held negative perceptions of the area due to years of decline and apathy. The challenge was to refocus those perceptions and encourage

Heart Health Campaign – Community Health Network

February 19th, 2016 by Kristine Warski

February is American Heart Month. Our children celebrate Valentine’s Day in school, our friends and neighbors “Go Red for Women” at various activities throughout the state. While it is sometimes a time when our New Year’s health resolutions may go by the wayside, it can also be a time to recommit to those healthy resolutions,

Men’s Health Center – Urology of Indiana

January 15th, 2016 by Axiomport

Axiomport assisted Urology of Indiana in the branding process for their new Men’s Health Center and established campaign messaging, tone and creative to support the brand in marketing a sensitive health initiative. The new brand tone was smart, respectful, and engaging to both male and female audiences, as spouses are often involved in these types of health care

Boy Scouts of America Recruitment Campaign

September 16th, 2015 by Kristine Warski

Adventure is Waiting. Launch into Scouting. The Boy Scouts of America Crossroads of America Council turned to Axiomport to help with their 2015-2016 recruitment campaign. They wanted to promote a single night registration—August 27, 2015—across all of their Cub Scout packs in the council. This was a departure from their previous recruiting practice, and they were

Do You Have The Right Media Mix?

June 18th, 2015 by Kristine Warski

Digital, traditional, or both? What’s the best media plan for your business? How do you know if your media mix is right? I get asked that question just about every day. It’s not an easy question to answer. Honestly, it depends. There isn’t a “perfect” media mix.  Finding the right media mix isn’t a black

Axiomport worked with Community Heart and Vascular to help launch a new ad campaign that promotes same day cardiologist appointments. The team of board-certified cardiologists at Community know that when it comes to your heart, every second matters. That’s why you can now get same day appointments and see a cardiologist in a heartbeat. We