Posts Tagged ‘digital media’

Rose-Hulman Ad Campaign

January 20th, 2019 by Kristine Warski

I recently saw a screening of the documentary “Most Likely to Succeed.” It’s a thought-provoking movie about K-12 education and how we may be at the precipice for a major transformation of how and what we teach our children to get them ready for college, careers and the rest of their lives. I’ll leave out

Shelbourne Knee Center Ad Campaign

July 18th, 2017 by Kristine Warski

Shelbourne Knee Center, part of Community Health Network, came to Axiomport with two marketing challenges. The first was to announce their new location at Community Hospital East and the second was to promote their unique, research- and data-driven approach to ACL reconstruction and total knee replacements. Axiomport is helping Shelbourne Knee Center accomplish both of

MIBOR Consumer Campaign Continues

April 6th, 2017 by Kristine Warski

Spring is here with all the glory of flowering trees, crisp morning air, sun-drenched days and extended daylight in the evenings, giving us more time to spend with friends and family on our backyard deck or patio. And with the start of spring, we usher in a new season of real estate activity. Homebuying is

Heart Health Campaign – Community Health Network

February 19th, 2016 by Kristine Warski

February is American Heart Month. Our children celebrate Valentine’s Day in school, our friends and neighbors “Go Red for Women” at various activities throughout the state. While it is sometimes a time when our New Year’s health resolutions may go by the wayside, it can also be a time to recommit to those healthy resolutions,

Community Health Network’s Self-referral Media Campaign

November 23rd, 2015 by Kristine Warski

In 2013, the state of Indiana passed a legal provision allowing patients to have direct access to a physical therapist. This means that the patient no longer needs a prescription for physical therapy from a primary care physician.   As part of Community Health Network’s Fall 2015 media campaign for orthopedics, they decided to allocate

MIBOR Rebrand and Marketing Campaign

November 19th, 2015 by Scott Johnson

The Branding Process: Updating a name, a value prop, and a position MIBOR rebrands for the future. For more than 100 years the Metropolitan Indianapolis Board of REALTORS® has been the professional association representing central Indiana REALTORS®. Anticipating the consolidation of regional Boards of REALTORS® due to guidelines issued by the National Association of REALTORS®, MIBOR elected

Boy Scouts of America Recruitment Campaign

September 16th, 2015 by Kristine Warski

Adventure is Waiting. Launch into Scouting. The Boy Scouts of America Crossroads of America Council turned to Axiomport to help with their 2015-2016 recruitment campaign. They wanted to promote a single night registration—August 27, 2015—across all of their Cub Scout packs in the council. This was a departure from their previous recruiting practice, and they were

Do You Have The Right Media Mix?

June 18th, 2015 by Kristine Warski

Digital, traditional, or both? What’s the best media plan for your business? How do you know if your media mix is right? I get asked that question just about every day. It’s not an easy question to answer. Honestly, it depends. There isn’t a “perfect” media mix.  Finding the right media mix isn’t a black

2015 is just one of the many years that will be affected by digital media. Already, we have over 200 well known social media sites across the world. Some of the most popular include Facebook, Twitter, Instagram, Vine, Tumblr and LinkedIn. We’re interested in how these digital media sites are affecting our industry of branding