Posts Tagged ‘creative concepts’

Hoosier Energy Ad Campaign

June 22nd, 2017 by Scott Johnson

As an electric power producer serving Southern Indiana and Southeastern Illinois, Hoosier Energy provides economical energy to their customers. They also electrify the economic development of their service area through efforts to attract and retain businesses such as manufacturers, food processing and logistics companies. To help energize their efforts, we created a print and digital

2015 is just one of the many years that will be affected by digital media. Already, we have over 200 well known social media sites across the world. Some of the most popular include Facebook, Twitter, Instagram, Vine, Tumblr and LinkedIn. We’re interested in how these digital media sites are affecting our industry of branding

Creative Concepts for Your Next Charity Gala

May 18th, 2015 by Cleve Skelton

An annual gala can raise significant funds for your charity or foundation. Intelligently marketing and promoting the event can be the key to your success.  Here are 6 messaging tips to help you develop creative concepts, tell your story and bring in dollars:  1)    Connect with your audience using language that matters Stay away from “business

Power to the People – Globeleq

February 23rd, 2015 by Axiomport

London-based power giant Globeleq turned to Axiomport to develop brand identities for its two independent power generation firms in Cameroon, Africa. After a brand audit to determine audiences, objectives and personality, we set out to develop a cohesive yet unique identity for both Kribi Development Power Company and Dibamba Development Power Company. Drawing on the

When you think about your target audiences, do you visualize real people who are making real buying decisions? So often we quickly identify the basic demographic information of our buyers (male, 25-49, married, etc.), but we fail to see those buyers as individuals. We look at the “profile” but not the psychological factors that influence