Posts Tagged ‘buyer personas’

2015 is just one of the many years that will be affected by digital media. Already, we have over 200 well known social media sites across the world. Some of the most popular include Facebook, Twitter, Instagram, Vine, Tumblr and LinkedIn. We’re interested in how these digital media sites are affecting our industry of branding

When you think about your target audiences, do you visualize real people who are making real buying decisions? So often we quickly identify the basic demographic information of our buyers (male, 25-49, married, etc.), but we fail to see those buyers as individuals. We look at the “profile” but not the psychological factors that influence