Posts Tagged ‘brand identity’

A Modern Brand for Independent Living

July 18th, 2018 by Scott Johnson

Late last year we began learning about Westminster Village North, a continuing care retirement community located in Indianapolis, just south of Geist. We found that the visual brand was dated and did not reflect the sense of community, family, and personality that residents of Westminster Village North appreciate most. We dug a little deeper and

Lacy Foundation Rebrand

April 20th, 2018 by Scott Johnson

Lacy Foundation & Andre Lacy Few Indianapolis families have had an impact on our community like the family of Andre B. Lacy and the foundation that bears their name. The Lacy Foundation, a charitable foundation established in memoriam of Stanley K. Lacy, represents the family’s commitment to making central Indiana a caring and thriving community.

Gregory & Appel Brand Update

April 26th, 2017 by Scott Johnson

Over the course of the last year we worked with Gregory & Appel marketing and senior leadership to update their positioning, messaging, and brand identity. After developing a positioning statement and messaging matrix for their various product lines, we looked back at the company’s 133 year history and reviewed the variety of logos used over

Case Study: OneZone

September 17th, 2016 by Scott Johnson

For over a decade the Carmel and Fishers Chambers of Commerce had discussed merging their organizations to benefit the many businesses that work across township borders in Hamilton County, Indiana. With approvals from both boards to move forward, we were engaged to develop a new brand that worked for both chambers, but also would be

Power to the People – Globeleq

February 23rd, 2015 by Axiomport

London-based power giant Globeleq turned to Axiomport to develop brand identities for its two independent power generation firms in Cameroon, Africa. After a brand audit to determine audiences, objectives and personality, we set out to develop a cohesive yet unique identity for both Kribi Development Power Company and Dibamba Development Power Company. Drawing on the

On the Right Purchasing Path

March 14th, 2013 by Cleve Skelton

What visual best describes your customer’s “purchasing path?” We’ve all seen and read the articles about the purchasing “funnel.” Today, however most marketers realize it isn’t just the linear path. Today our customers are likely taking a purchasing path that includes more consideration, more research and definitely more validation. With the abundance of new media tools