Sugar Buzz

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Kiss Me, Call Me, True Love. Sweethearts are off the shelf this year! Heaven forbid! It’s true the Sweetheart brand of Valentine candies previously produced by New England Confectionery Company (NECCO) are gone this year as the new owner of Sweethearts, Spangler Candy Company, was not able to get them on the shelves in time for the holiday. This sentimental crisis has been a boon for competitor Ferrara Candy Company which produces a Brach’s candy called “Conversation Hearts.”

While many a romantic engagement has been started with the softer tastier Sweetheart, we’ll have to wait a bit as Sweethearts will be back in 2020, extending a confectionery tradition that dates back to 1901.

Dear One, Come Back, we’re In Love

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