Newfields Annual Report

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Working with the Indianapolis Museum of Art on their annual report over the last few years has been a lot of fun for our creative crew. For the 2016-2017 report we had the pleasure of telling the revolutionary story of Newfields, the Place for Nature and the Arts. Fulfilling a vision conceived more than 50 years ago, Newfields is more than just a new name. It celebrates the entire 152-acre campus, including the IMA galleries, The Garden, Lilly House, the Virginia B. Fairbanks Art & Nature Park, and Miller House and Garden in Columbus, Indiana. Since its inception, Newfields has delighted and connected members old and new with each new season – Mini Golf at the IMA in the summer, autumn harvest events and beverages in the Beer Garden, Winterlights and Christmas at Lilly House, Audubon: Drawn to Nature, spring bird watching and the beautiful Spring Blooms.

This is the first report featuring the Newfields brand so, as designers, it was exciting to share this amazing story in a new way, using new fonts, color palettes, and graphics. As always, the Newfields staff brings a professional style, excellent photography and exceptional aesthetic to everything they do. And we’re thrilled to be a part of the team.