Archive for the ‘Research’ Category

The Value of Focus Groups

August 22nd, 2018 by Cleve Skelton

Should you listen to your customer? Well, only you are qualified to answer that, but conventional wisdom indicates that listening to your customer helps define brand loyalty and provides predictive analytics for future sales. So maybe it’s a good idea to listen? Recently, Axiomport helped a multi-state home solutions company hear directly from its customers

When hiring a marketing firm to take on your project, deliberation and research are necessary for the success of any collaboration. Take a look at our top 10 Things to Consider When Hiring a Marketing Firm: 1. Budget – An obvious thing to consider when hiring a marketing firm. Is there room in your company’s budget

The Name Game: A Vital Part of the Branding Process

November 2nd, 2015 by Cleve Skelton

The name game may be a song from 50 years ago, but we’re talking about the never-ending need to name a new product or service in an overly crowded field of registered names. The reasons people need new names are numerous; new product or service introductions, new ownership, bad publicity, Version 2.0,.They’re all good and

IU McKinney School of Law and Moodscan

March 12th, 2014 by Cleve Skelton

We recently conducted a research assignment for the IU McKinney School of Law to determine how prospective law students go about selecting their school. The study included focus groups, national quantitative research and a six month test of online pay-per-click and social media advertising via Facebook, Google, Yahoo and Bing.