Archive for the ‘Marketing’ Category

Discovery Park District

September 4th, 2018 by Scott Johnson

It’s not an office park. It’s a launch pad. Discovery Park District is a 400+ acre master-planned community that builds on Purdue’s University assets, including a world-class research university and an airport. This $1.2 billion innovation district is focused on connecting progressive businesses with university know-how. Designed to create a thriving, walk-able, urban setting that

The Value of Focus Groups

August 22nd, 2018 by Cleve Skelton

Should you listen to your customer? Well, only you are qualified to answer that, but conventional wisdom indicates that listening to your customer helps define brand loyalty and provides predictive analytics for future sales. So maybe it’s a good idea to listen? Recently, Axiomport helped a multi-state home solutions company hear directly from its customers

RetroTax Marketing Materials

July 27th, 2017 by Scott Johnson

Since 1996, RetroTax has been helping businesses of all sizes locate and administer incentives worth millions of dollars based on employee demographics and business location. With operations in four states around the U.S. their business development team wanted to simplify their message for presentations, digital channels, and an upcoming web integration with a national partner.

Building Community – Community Hospital East

December 14th, 2016 by Kristine Warski

We are pleased to support Community Health Network in their new building project on the east side of Indianapolis with a multi-tiered advertising campaign. “Community Health Network is investing . . . in its East Region by building a brand new hospital that will be completed in 2019. The new hospital tower will include an all new emergency

Case Study: Hoosier Energy

June 20th, 2016 by Cleve Skelton

Hoosier Energy is bringing energy figuratively and literally to the Hoosier state. Working with Hoosier Energy marketing staff, we developed an evolutionary brand identity update and a new market-focused ad campaign. The rebranded campaign has allowed Hoosier Energy to provide a more unified and consistent approach in their advertising efforts. Check out our brief case

Continuum of Care – Damar Annual Report

January 13th, 2016 by Scott Johnson

We were recently asked by Jen and John Thomas of JTPR to collaborate with them on the 2015 Damar Services Report to the Community. From early childhood intervention through older adult assistance, Damar’s unique Continuum of Care provides caring innovative options to families that allow them and their loved ones to live better lives. We presented strategic

When hiring a marketing firm to take on your project, deliberation and research are necessary for the success of any collaboration. Take a look at our top 10 Things to Consider When Hiring a Marketing Firm: 1. Budget – An obvious thing to consider when hiring a marketing firm. Is there room in your company’s budget

Consolidated Graphics – Emerge Conference 2013

January 5th, 2016 by Cleve Skelton

Alignment, you check it on your auto, how about on your business? I recently attended the “Emerge” conference in Las Vegas and saw an impressive alignment of companies benefiting each other under a common brand/name. Consolidated Graphics (CGX) brought all their various companies (70) together to gain more industry knowledge, learn more about industry trends,

MIBOR Rebrand and Marketing Campaign

November 19th, 2015 by Scott Johnson

The Branding Process: Updating a name, a value prop, and a position MIBOR rebrands for the future. For more than 100 years the Metropolitan Indianapolis Board of REALTORS® has been the professional association representing central Indiana REALTORS®. Anticipating the consolidation of regional Boards of REALTORS® due to guidelines issued by the National Association of REALTORS®, MIBOR elected

The Best Chocolate in Town Loyalty Card

September 23rd, 2015 by Axiomport

Happiness. One bite at a time. We recently had the sweet opportunity to help The Best Chocolate in Town promote their new customer loyalty program. We created the “Happiness. One Bite at a Time.” loyalty card, which allows truffle purchasers to buy 24 truffles, then get 2 truffles free! Get two free truffles after you purchase 24

10 Marketing Myths That Need To Go

August 11th, 2015 by Axiomport

Today’s changing digital world affects the number of misconceptions surrounding marketing. With the increased use of technology, it’s easy for one to think that traditional marketing and promotion tactics are dead. However, the use of traditional marketing is still just as effective as it was 20 years ago. Check out our top 10 marketing myths below. 1. E-mail

Your Mobile Strategy Is More Than Just An App

July 23rd, 2015 by Axiomport

“Does your company’s marketing program include a good mobile strategy?”  Sometimes, just asking this basic question brings about puzzled looks from marketing executives.  “Are you talking about an app?” is a common response.  Which invariably leads to a discussion of “what is mobile strategy?” The reality is that having an app might be a great tactic for your

When it comes to marketing for your company, what tactics do you find most effective? Social media? Creative advertising? New brand logo or look? Guess what, the most influential marketing tactic is not something you can update or create. In fact, it’s sitting all over your office. That’s right, your most powerful marketing weapons are your

Creative Concepts for Your Next Charity Gala

May 18th, 2015 by Cleve Skelton

An annual gala can raise significant funds for your charity or foundation. Intelligently marketing and promoting the event can be the key to your success.  Here are 6 messaging tips to help you develop creative concepts, tell your story and bring in dollars:  1)    Connect with your audience using language that matters Stay away from “business

  New report shows the importance of revenue generation marketing.  According to a recent worldwide survey of corporate CMOs, most companies will classify the marketing process as a revenue driver by the year 2020. The report states that companies labeling marketing as a cost center will decrease dramatically over the next 3-5 years. So what

The Future of the Marketing Process

April 13th, 2015 by Axiomport

Predictions from some of the world’s top marketers It’s no secret that the marketing world we once knew has changed. Marketers have had to adjust to smartphones, iPads, tablets…even watches and glasses. Mass media has given way to social media.  Instead of “reach” and “impressions” we focus on “engagement” and “conversations.” And customer targeting has

April 21, 2015.  That’s the official date for Google’s new “Mobile Friendly” algorithm update.  Once this goes into effect, Google’s search rankings will no longer be so forgiving to websites that aren’t optimized for mobile use.  According to Google, this change will have a “significant impact” on mobile search results worldwide for mobile users. Google’s

The University of Indianapolis is making an extraordinary investment over the next five years – building a new health pavilion, transforming a library as well as student housing, and linking students to alumni, business leaders and internship opportunities with a new Professional Edge Center. To share their story, Axiomport developed TV, radio and print ads,

When you think about your target audiences, do you visualize real people who are making real buying decisions? So often we quickly identify the basic demographic information of our buyers (male, 25-49, married, etc.), but we fail to see those buyers as individuals. We look at the “profile” but not the psychological factors that influence

On the Right Purchasing Path

March 14th, 2013 by Cleve Skelton

What visual best describes your customer’s “purchasing path?” We’ve all seen and read the articles about the purchasing “funnel.” Today, however most marketers realize it isn’t just the linear path. Today our customers are likely taking a purchasing path that includes more consideration, more research and definitely more validation. With the abundance of new media tools