Archive for the ‘Case Study’ Category

Case Study: Indiana State Museum

December 2nd, 2016 by Axiomport

Located in downtown Indianapolis, the Indiana State Museum tells the story of the Hoosier state with exhibits on Indiana art, science and culture. They asked us to update the museum’s brand and provide direction on integrating the eleven Historic Sites around the state within the brand. Check out our brief case study on this project.

Case Study: OneZone

September 17th, 2016 by Scott Johnson

For over a decade the Carmel and Fishers Chambers of Commerce had discussed merging their organizations to benefit the many businesses that work across township borders in Hamilton County, Indiana. With approvals from both boards to move forward, we were engaged to develop a new brand that worked for both chambers, but also would be

Case Study: Hoosier Energy

June 20th, 2016 by Cleve Skelton

Hoosier Energy is bringing energy figuratively and literally to the Hoosier state. Working with Hoosier Energy marketing staff, we developed an evolutionary brand identity update and a new market-focused ad campaign. The rebranded campaign has allowed Hoosier Energy to provide a more unified and consistent approach in their advertising efforts. Check out our brief case

Case Study: Elkhart Revitalization

March 28th, 2016 by Axiomport

After years of decline, Downtown Elkhart, Indiana began to re-emerge under a comprehensive community revitalization initiative. Despite the redevelopment of its infrastructure and the addition of many new venues, residents of Elkhart still held negative perceptions of the area due to years of decline and apathy. The challenge was to refocus those perceptions and encourage

Case Study: Browning

February 16th, 2016 by Axiomport

Since 1977, Browning Investments has been breaking new ground as a firm that “moves mountains” in any industry. Recognized for their work in mid-size commercial development, construction, and management, Browning has since created a diversified portfolio that includes office, mixed-use, health care, life science, higher education, and market-leading industrial projects. Their past branding strategy included