Archive for the ‘Branding’ Category

A Modern Brand for Independent Living

July 18th, 2018 by Scott Johnson

Late last year we began learning about Westminster Village North, a continuing care retirement community located in Indianapolis, just south of Geist. We found that the visual brand was dated and did not reflect the sense of community, family, and personality that residents of Westminster Village North appreciate most. We dug a little deeper and

Lacy Foundation Rebrand

April 20th, 2018 by Scott Johnson

Lacy Foundation & Andre Lacy Few Indianapolis families have had an impact on our community like the family of Andre B. Lacy and the foundation that bears their name. The Lacy Foundation, a charitable foundation established in memoriam of Stanley K. Lacy, represents the family’s commitment to making central Indiana a caring and thriving community.

Lauth 40th Anniversary

June 8th, 2017 by Scott Johnson

Developer. Builder. Partner. Lauth Group is celebrating their 40th year of developing, constructing, and partnering on significant commercial real estate projects and we got to help them put together a campaign to announce the good news. Elements of the campaign include an updated logo to be used during the 40th anniversary, targeted email and online

Gregory & Appel Brand Update

April 26th, 2017 by Scott Johnson

Over the course of the last year we worked with Gregory & Appel marketing and senior leadership to update their positioning, messaging, and brand identity. After developing a positioning statement and messaging matrix for their various product lines, we looked back at the company’s 133 year history and reviewed the variety of logos used over

ido@25

February 16th, 2017 by Scott Johnson

How time flies! Our friends at commercial interior design firm IDO are celebrating their 25th anniversary so we’re helping them celebrate all year long. No quarter life crisis here, IDO wants to be focused on the future and where they’ll be in the next 25 years. We updated their logo, tagline and social media icons,

Case Study: Indiana State Museum

December 2nd, 2016 by Axiomport

Located in downtown Indianapolis, the Indiana State Museum tells the story of the Hoosier state with exhibits on Indiana art, science and culture. They asked us to update the museum’s brand and provide direction on integrating the eleven Historic Sites around the state within the brand. Check out our brief case study on this project.

Case Study: OneZone

September 17th, 2016 by Scott Johnson

For over a decade the Carmel and Fishers Chambers of Commerce had discussed merging their organizations to benefit the many businesses that work across township borders in Hamilton County, Indiana. With approvals from both boards to move forward, we were engaged to develop a new brand that worked for both chambers, but also would be

Case Study: Elkhart Revitalization

March 28th, 2016 by Axiomport

After years of decline, Downtown Elkhart, Indiana began to re-emerge under a comprehensive community revitalization initiative. Despite the redevelopment of its infrastructure and the addition of many new venues, residents of Elkhart still held negative perceptions of the area due to years of decline and apathy. The challenge was to refocus those perceptions and encourage

Case Study: Browning

February 16th, 2016 by Axiomport

Since 1977, Browning Investments has been breaking new ground as a firm that “moves mountains” in any industry. Recognized for their work in mid-size commercial development, construction, and management, Browning has since created a diversified portfolio that includes office, mixed-use, health care, life science, higher education, and market-leading industrial projects. Their past branding strategy included

Men’s Health Center – Urology of Indiana

January 15th, 2016 by Axiomport

Axiomport assisted Urology of Indiana in the branding process for their new Men’s Health Center and established campaign messaging, tone and creative to support the brand in marketing a sensitive health initiative. The new brand tone was smart, respectful, and engaging to both male and female audiences, as spouses are often involved in these types of health care

MIBOR Rebrand and Marketing Campaign

November 19th, 2015 by Scott Johnson

The Branding Process: Updating a name, a value prop, and a position MIBOR rebrands for the future. For more than 100 years the Metropolitan Indianapolis Board of REALTORS® has been the professional association representing central Indiana REALTORS®. Anticipating the consolidation of regional Boards of REALTORS® due to guidelines issued by the National Association of REALTORS®, MIBOR elected

The Name Game: A Vital Part of the Branding Process

November 2nd, 2015 by Cleve Skelton

The name game may be a song from 50 years ago, but we’re talking about the never-ending need to name a new product or service in an overly crowded field of registered names. The reasons people need new names are numerous; new product or service introductions, new ownership, bad publicity, Version 2.0,.They’re all good and

To help our clients get in front of their audiences, we have to know how and where those audiences consume their media. More and more, mobile apps are where brands are engaging with those audiences. With 3 million active users, Snapchat is the number 3 social media platform for the 18-34 demographic, falling right behind

6 Critical Steps in the Branding Process

March 30th, 2015 by Axiomport

Your brand isn’t just a name, logo and slogan.  It’s your personality, your reputation, the total experience people have with you, and the reason customers should want to do business with you.  So it’s vital that you have a well-conceived branding process for developing, implementing and managing your brand’s journey. If you need a little

In a globally connected world, can changing your brand’s home base change its positioning?  Well if you’re Cadillac, you’re certainly giving it a try.   Recently, the press has been all over General Motors for its decision to relocate the Cadillac brand’s headquarters to Manhattan.  According to Uwe Ellinghaus, Cadillac’s new Chief Marketing Officer, the premise for

Power to the People – Globeleq

February 23rd, 2015 by Axiomport

London-based power giant Globeleq turned to Axiomport to develop brand identities for its two independent power generation firms in Cameroon, Africa. After a brand audit to determine audiences, objectives and personality, we set out to develop a cohesive yet unique identity for both Kribi Development Power Company and Dibamba Development Power Company. Drawing on the

Renewable Energy

October 10th, 2014 by Axiomport

Hoosier Energy, an electric power producer serving Southern Indiana and Southeastern Illinois, turned to us to recharge their brand. It started with a brand audit including research and asset evaluation and resulted in the development of Hoosier Energy’s brand voice, messaging platforms and photo style. Additionally, we updated their logo and provided complete brand guidelines

Inner Spirits Restored By Hand – Lift

September 11th, 2014 by Axiomport

Who says this business is stressful? Not us. When one of your clients is LIFT, a massage therapy studio opening soon in downtown Indy, worries just seem to melt away. We’ve helped LIFT by designing their logo as well as developing a direct mail campaign, email templates, interior facility messaging and exterior building graphics. It’s