Road Pictures Identity


As their name suggests, Indy-based Road Pictures works around the country, anywhere you need to shoot, producing some of the best documentaries, videos and broadcast advertising you can find. After 20+ years they wanted their identity and marketing efforts to catch up to their progressive mindset.

So, we developed an identity that took a contemporary font, tweaked it a bit, and created our own strange version of a road sign. A simple color palette lets this unique graphic stand out, just like the company it represents. Additional graphics were developed for direct mail for expanded marketing, using the tagline, “Wherever you want to go.” Pack your bags and enjoy the trip.