Men’s Health Center – Urology of Indiana

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Axiomport assisted Urology of Indiana in the branding process for their new Men’s Health Center and established campaign messaging, tone and creative to support the brand in marketing a sensitive health initiative. The new brand tone was smart, respectful, and engaging to both male and female audiences, as spouses are often involved in these types of health care decisions. We developed radio ads, website graphics, print collateral, and extensive digital and social advertising for the campaign. Radio advertising included Sports Talk spots and an on-air personality endorsement to targeted male listeners. Online display ads, social media engagement, search engine marketing, pay-per-click ads, and an email marketing campaign were also included in the media mix. The online campaign exceeded its media goals and significantly increased new visitor traffic to the landing pages. During the campaign, Urology of Indiana was awarded 17 Top Doctors Awards by the Castle Connolly Medical Ltd group. These physicians were featured in the November issue of Indianapolis Monthly Magazine.

 

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Men’s Health Center – Urology of Indiana

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