Case Study: Elkhart Revitalization

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After years of decline, Downtown Elkhart, Indiana began to re-emerge under a comprehensive community revitalization initiative. Despite the redevelopment of its infrastructure and the addition of many new venues, residents of Elkhart still held negative perceptions of the area due to years of decline and apathy. The challenge was to refocus those perceptions and encourage dubious residents to revisit and rediscover their new Downtown.

Objectives
• Rebrand and reposition the Downtown core as a desirable destination to live, work and play.
• Educate residents about the numerous venues, events and opportunities associated with Downtown Elkhart.
• Increase attraction admissions, event attendance, shopping/dining volume and overall business activity.

To read more download the full Case Study.
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Case Study: Elkhart Revitalization

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