Blog

Sugar Buzz

February 13th, 2019 by Cleve Skelton

Kiss Me, Call Me, True Love. Sweethearts are off the shelf this year! Heaven forbid! It’s true the Sweetheart brand of Valentine candies previously produced by New England Confectionery Company (NECCO) are gone this year as the new owner of Sweethearts, Spangler Candy Company, was not able to get them on the shelves in time

Road Pictures Identity

February 1st, 2019 by Scott Johnson

As their name suggests, Indy-based Road Pictures works around the country, anywhere you need to shoot, producing some of the best documentaries, videos and broadcast advertising you can find. After 20+ years they wanted their identity and marketing efforts to catch up to their progressive mindset. So, we developed an identity that took a contemporary

Rose-Hulman Ad Campaign

January 20th, 2019 by Kristine Warski

I recently saw a screening of the documentary “Most Likely to Succeed.” It’s a thought-provoking movie about K-12 education and how we may be at the precipice for a major transformation of how and what we teach our children to get them ready for college, careers and the rest of their lives. I’ll leave out

Community Health Ad Campaign

January 12th, 2019 by Kristine Warski

Exceptional care. Simply delivered. And the health network that had the beautiful idea to bring them both together. Community Health Network just wrapped up their Q4 branding campaign that helped explain what “exceptional care, simply delivered” means from a patient’s standpoint as well as from the physician standpoint. The challenge in this campaign was to

International Violin Competition of Indianapolis

September 20th, 2018 by Kristine Warski

The 10th Quadrennial International Violin Competition of Indianapolis was in the local and international spotlight from the opening ceremony on August 31 to the gala awards ceremony on September 16. And Axiomport was once again proud to help this distinguished organization with their marketing efforts in what is casually known as the ‘Olympics of Violin

Discovery Park District

September 4th, 2018 by Scott Johnson

It’s not an office park. It’s a launch pad. Discovery Park District is a 400+ acre master-planned community that builds on Purdue’s University assets, including a world-class research university and an airport. This $1.2 billion innovation district is focused on connecting progressive businesses with university know-how. Designed to create a thriving, walk-able, urban setting that

The Value of Focus Groups

August 22nd, 2018 by Cleve Skelton

Should you listen to your customer? Well, only you are qualified to answer that, but conventional wisdom indicates that listening to your customer helps define brand loyalty and provides predictive analytics for future sales. So maybe it’s a good idea to listen? Recently, Axiomport helped a multi-state home solutions company hear directly from its customers

Newfields Annual Report

August 2nd, 2018 by Scott Johnson

Working with the Indianapolis Museum of Art on their annual report over the last few years has been a lot of fun for our creative crew. For the 2016-2017 report we had the pleasure of telling the revolutionary story of Newfields, the Place for Nature and the Arts. Fulfilling a vision conceived more than 50

A Modern Brand for Independent Living

July 18th, 2018 by Scott Johnson

Late last year we began learning about Westminster Village North, a continuing care retirement community located in Indianapolis, just south of Geist. We found that the visual brand was dated and did not reflect the sense of community, family, and personality that residents of Westminster Village North appreciate most. We dug a little deeper and

Indiana Sleep Center Website

June 27th, 2018 by Cindy Lory

You may be surprised to learn that over 100,000,000 adults in the U.S. don’t get enough sleep. There can be as many solutions as there are causes, and that’s where the Indiana Sleep Center comes in. The Center is a multidisciplinary facility for the evaluation and treatment of patients with sleep disorders. Working with the Center for Respiratory

Axiomport has moved!

May 4th, 2018 by Scott Johnson

Axiomport’s world headquarters has moved! We left our heart on Mass Ave but we moved everything else to the Circle City Industrial Complex. Since 1996, we’ve loved our Mass Ave space and enjoyed watching the avenue mature into a unique Indy destination for food, drinks, theatre and the arts. We haven’t gone far though, just

Children’s Museum Sports Legends Experience Books

April 26th, 2018 by Patricia Prather

After years of planning and construction, the Riley Children’s Health Sports Legends Experience opened in March 2018. This much anticipated permanent exhibit—the largest expansion of the Children’s Museum of Indianapolis in 40 years—encourages children and families to participate in health and fitness activities through sports. Twelve outdoor sports activities within a 7.5-acre site invite visitors

Lacy Foundation Rebrand

April 20th, 2018 by Scott Johnson

Lacy Foundation & Andre Lacy Few Indianapolis families have had an impact on our community like the family of Andre B. Lacy and the foundation that bears their name. The Lacy Foundation, a charitable foundation established in memoriam of Stanley K. Lacy, represents the family’s commitment to making central Indiana a caring and thriving community.

Community Health – Giving Gig 2018

April 14th, 2018 by Kristine Warski

Community Health Network Foundation hosted the 5th annual Giving Gig on February 17, 2018. The Giving Gig benefits Community Health Network’s Oncology Patient Assistance Fund, which provides vouchers for food, gas and medication to cancer patients in financial need. This year’s event was held at the downtown Indianapolis Marriott and featured a musical performance by

IIMC Website Redesign

December 4th, 2017 by Scott Johnson

Indiana Internal Medicine Consultants serves the health and wellness needs of patients in central Indiana. IIMC is comprised of four distinct medical practice groups with more than 70 healthcare professionals, and also provides in-house lab services and diagnostic testing. We were happy to assist when they asked us to update their website, which provides information

Women’s Center at Community North

November 27th, 2017 by Kristine Warski

Axiomport helped Community Health Network launch the new Women’s Center on the campus of Community Hospital North. The Women’s Center is a five-story medical office building that connects to the hospital and focuses on women’s health issues from adolescence through menopause and beyond. The idea of the redesigned space is “everything in one spot,” making

RetroTax Website Redesign

November 15th, 2017 by Cindy Lory

We recently assisted RetroTax, a family-owned and -operated business that specializes in tax credit administration, with the initial phase of a full website makeover. The goal of the site update was to streamline the design and content and support recently redesigned collateral and sales materials. The website includes background on their family-run business, an overview

Gregory & Appel Colts Banner

October 5th, 2017 by Scott Johnson

We love Indy. We love the Colts. So when Indianapolis Colts Partner, Gregory & Appel Insurance, asked us to help them show their pride, we were all in. They asked us again this year to create a large outdoor banner to express their support. Last season, the 2016 banner featured a vertical photo of the

Community Clinic At Walgreens

September 26th, 2017 by Kristine Warski

Axiomport was pleased to help launch the Community Clinic at Walgreens brand in 12 Walgreens stores in the Greater Indianapolis area. These clinics offer easy access to healthcare, seven days a week (M-F 9am-7pm and Sat./Sun. 9am-4pm) with a board-certified nurse practitioner or physician assistant. They accept walk-ins or you can schedule your appointment online

Let It Blow

September 7th, 2017 by Cleve Skelton

Recently, I was lucky enough to attend the National 420 Sailboat Races held at the Wianno Yacht Club in Osterville, MA. 160 entrants from across the country came to test their sailing skills against exactly comparable boats and competitively comparable crews. For background, Wikipedia defines The International 420 Class Dinghy as “a double-handed (2 crew)