Blog

The Children’s Museum 2015 Annual Report

December 20th, 2016 by Scott Johnson

In 2016 we designed the annual report for The Children’s Museum of Indianapolis around the theme of Extraordinary Transformations. As the museum reached it’s 90th anniversary, Extraordinary Transformations was also the theme of a visionary campaign to shape the future of the museum and the community. As many residents of Indy and the Midwest know,

Building Community – Community Hospital East

December 14th, 2016 by Kristine Warski

We are pleased to support Community Health Network in their new building project on the east side of Indianapolis with a multi-tiered advertising campaign. “Community Health Network is investing . . . in its East Region by building a brand new hospital that will be completed in 2019. The new hospital tower will include an all new emergency

Case Study: Indiana State Museum

December 2nd, 2016 by Axiomport

Located in downtown Indianapolis, the Indiana State Museum tells the story of the Hoosier state with exhibits on Indiana art, science and culture. They asked us to update the museum’s brand and provide direction on integrating the eleven Historic Sites around the state within the brand. Check out our brief case study on this project.

Axiomport Home Office – Kristine

November 15th, 2016 by Kristine Warski

Flexible work space is a game changer! I write this from a somewhat limited experience, but I can tell you that it has been a great experience the last few months. Having the opportunity to meet downtown at Axiomport headquarters and exchange ideas and thoughts in person with our team is a great way to

The Rantings of a Mad Botanist Book Design

October 18th, 2016 by Axiomport

“CAUTION!  This book is different, and not for everyone . . .” Thus begins The Rantings of a Mad Botanist, the pull-no-punches gardening book by our friend, author Bill McKnight. Over the years we’ve helped Bill and the Indiana Academy of Science design a shelf full of titles, so we were thrilled to help him

IDO Mobile Update

October 10th, 2016 by Scott Johnson

Having redesigned the IDO web site before last years “mobilegeddon,” Google’s push for mobile-friendly sites, our friends at IDO asked us to make a few changes to their site: provide bolder page layouts with new photography and incisive copy and develop a user experience that adapts to mobile. We all know mobile is a big

Axiomport Home Office – Pat

October 8th, 2016 by Axiomport

Like many creatives, Pat has always had something of a home office, but now she is enjoying the convenience of working from home on a regular basis. Pat’s two dogs—Bailey, a Jack Russell terrier mix, and Henry, a “very cute but we’re not sure what exactly” mix—are also enjoying Pat’s new work arrangement and are

New neighbors. New offices. And so it goes.

September 20th, 2016 by Scott Johnson

We are pleased to announce that our office at 646 Mass Ave has been chosen by the Kurt Vonnegut Memorial Library (KVML) as its new headquarters. The Library, that champions the legacy of Hoosier author Kurt Vonnegut, worked long and hard to bring this cultural icon to Mass Ave. Not to worry, Axiomport has found new

Case Study: OneZone

September 17th, 2016 by Scott Johnson

For over a decade the Carmel and Fishers Chambers of Commerce had discussed merging their organizations to benefit the many businesses that work across township borders in Hamilton County, Indiana. With approvals from both boards to move forward, we were engaged to develop a new brand that worked for both chambers, but also would be

Indianapolis Museum of Art Annual Report

September 13th, 2016 by Scott Johnson

We were honored to work with the staff of the IMA to concept, design and write the 2014-2015 annual report. Based on a theme of “Art + Nature” we slimmed the report to half it’s previous size at a svelte 48-pages, highlighting events, programs, acquisitions and key constituents for an impactful, attractive and readable review

MyChart – Community Health Network

September 2nd, 2016 by Kristine Warski

Axiomport helped Community Health Network in the latest “MyChart” advertising campaign that aired during the 2016 Summer Olympics. MyChart is the electronic medical records and message center that patients can access from their smartphone, laptop or tablet to schedule appointments with primary care physicians, check test results, refill prescriptions, pay bills, message your doctor’s office

Case Study: Hoosier Energy

June 20th, 2016 by Cleve Skelton

Hoosier Energy is bringing energy figuratively and literally to the Hoosier state. Working with Hoosier Energy marketing staff, we developed an evolutionary brand identity update and a new market-focused ad campaign. The rebranded campaign has allowed Hoosier Energy to provide a more unified and consistent approach in their advertising efforts. Check out our brief case

Summer Programs @UIndy

April 18th, 2016 by Scott Johnson

The University of Indianapolis provides the perfect way to combine summer fun with affordable learning opportunities. From camps for kids to skill development and conferences, UIndy offers a perfect setting that’s minutes from downtown Indianapolis. Renowned faculty, coaches and mentors with access to great facilities and equipment make for some of the state’s premier summer

MIBOR Consumer Campaign

April 6th, 2016 by Scott Johnson

Homeowners face plenty of challenges today when buying or selling a home. Pricing, inventory, and enough online data to make your head spin. So what do you believe, where do you go, and who do you trust to get the most value for your home? Axiomport worked with the MIBOR REALTOR® Association to answer these

Case Study: Elkhart Revitalization

March 28th, 2016 by Axiomport

After years of decline, Downtown Elkhart, Indiana began to re-emerge under a comprehensive community revitalization initiative. Despite the redevelopment of its infrastructure and the addition of many new venues, residents of Elkhart still held negative perceptions of the area due to years of decline and apathy. The challenge was to refocus those perceptions and encourage

Summer Classes @ UIndy

February 23rd, 2016 by Scott Johnson

Following the success of the 2015 Summer Classes, the University of Indianapolis is again offering “Summer Classes @ UIndy” in 2016. The university seeks to enroll not only current students but also students who are local residents but attend schools outside Indianapolis during the fall and spring semesters. In addition to offering over 200 classes, benefits

Heart Health Campaign – Community Health Network

February 19th, 2016 by Kristine Warski

February is American Heart Month. Our children celebrate Valentine’s Day in school, our friends and neighbors “Go Red for Women” at various activities throughout the state. While it is sometimes a time when our New Year’s health resolutions may go by the wayside, it can also be a time to recommit to those healthy resolutions,

Case Study: Browning

February 16th, 2016 by Axiomport

Since 1977, Browning Investments has been breaking new ground as a firm that “moves mountains” in any industry. Recognized for their work in mid-size commercial development, construction, and management, Browning has since created a diversified portfolio that includes office, mixed-use, health care, life science, higher education, and market-leading industrial projects. Their past branding strategy included

Men’s Health Center – Urology of Indiana

January 15th, 2016 by Axiomport

Axiomport assisted Urology of Indiana in the branding process for their new Men’s Health Center and established campaign messaging, tone and creative to support the brand in marketing a sensitive health initiative. The new brand tone was smart, respectful, and engaging to both male and female audiences, as spouses are often involved in these types of health care

Continuum of Care – Damar Annual Report

January 13th, 2016 by Scott Johnson

We were recently asked by Jen and John Thomas of JTPR to collaborate with them on the 2015 Damar Services Report to the Community. From early childhood intervention through older adult assistance, Damar’s unique Continuum of Care provides caring innovative options to families that allow them and their loved ones to live better lives. We presented strategic