Blog
Gregory & Appel Brand Update
April 26th, 2017 by Scott JohnsonOver the course of the last year we worked with Gregory & Appel marketing and senior leadership to update their positioning, messaging, and brand identity. After developing a positioning statement and messaging matrix for their various product lines, we looked back at the company’s 133 year history and reviewed the variety of logos used over
Community Munster Ad Campaign
April 12th, 2017 by Cleve SkeltonCommunity Munster, part of Community Healthcare System of Northwest Indiana, has seen a recent increase in competitive market activity in their cancer care services. So they thought it would be a good time to remind local residents that they can get top rated care right in Munster. We developed a new creative message, focused on
Lauth Website
March 7th, 2017 by Scott JohnsonWith 40 years of development and construction experience, Lauth Group is a leader in commercial real estate. We were excited to help them refresh their brand by updating their web site to a responsive design, allowing visitors to access Lauth’s outstanding projects and first class services on any device. In addition, we updated their brand
The Best Chocolate and More
February 23rd, 2017 by Scott JohnsonThe always-amazing folks at The Best Chocolate in Town have really outdone themselves. Not only do they have the best chocolate, truffles, popcorn, toffee, and turtle squares, now they also have the best coffee, espresso, cookies, brownies, cakes and much, much more. And we were pleased to be able to help them with new wall
ido@25
February 16th, 2017 by Scott JohnsonHow time flies! Our friends at commercial interior design firm IDO are celebrating their 25th anniversary so we’re helping them celebrate all year long. No quarter life crisis here, IDO wants to be focused on the future and where they’ll be in the next 25 years. We updated their logo, tagline and social media icons,
Ap Home Office – Cleve
February 8th, 2017 by Cleve SkeltonChanging the Paradigm At Axiomport we’re changing our work environment, splitting our time between Axiomport HQ on Mass Ave and our new independent home office spaces. After spending many years working in a traditional office environment, it’s fun to change it up by working at home where you can eliminate your commute, listen to your
The Children’s Museum 2015 Annual Report
December 20th, 2016 by Scott JohnsonIn 2016 we designed the annual report for The Children’s Museum of Indianapolis around the theme of Extraordinary Transformations. As the museum reached it’s 90th anniversary, Extraordinary Transformations was also the theme of a visionary campaign to shape the future of the museum and the community. As many residents of Indy and the Midwest know,
Case Study: Indiana State Museum
December 2nd, 2016 by AxiomportLocated in downtown Indianapolis, the Indiana State Museum tells the story of the Hoosier state with exhibits on Indiana art, science and culture. They asked us to update the museum’s brand and provide direction on integrating the eleven Historic Sites around the state within the brand. Check out our brief case study on this project.
Axiomport Home Office – Kristine
November 15th, 2016 by Kristine WarskiFlexible work space is a game changer! I write this from a somewhat limited experience, but I can tell you that it has been a great experience the last few months. Having the opportunity to meet downtown at Axiomport headquarters and exchange ideas and thoughts in person with our team is a great way to
The Rantings of a Mad Botanist – Book Design
October 18th, 2016 by Axiomport“CAUTION! This book is different, and not for everyone . . .” Thus begins The Rantings of a Mad Botanist, the pull-no-punches gardening book by our friend, author Bill McKnight. Over the years we’ve helped Bill and the Indiana Academy of Science design a shelf full of titles, so we were thrilled to help him
IDO Mobile Update
October 10th, 2016 by Scott JohnsonHaving redesigned the IDO web site before last years “mobilegeddon,” Google’s push for mobile-friendly sites, our friends at IDO asked us to make a few changes to their site: provide bolder page layouts with new photography and incisive copy and develop a user experience that adapts to mobile. We all know mobile is a big
Axiomport Home Office – Pat
October 8th, 2016 by AxiomportLike many creatives, Pat has always had something of a home office, but now she is enjoying the convenience of working from home on a regular basis. Pat’s two dogs—Bailey, a Jack Russell terrier mix, and Henry, a “very cute but we’re not sure what exactly” mix—are also enjoying Pat’s new work arrangement and are
New neighbors. New offices. And so it goes.
September 20th, 2016 by Scott JohnsonWe are pleased to announce that our office at 646 Mass Ave has been chosen by the Kurt Vonnegut Memorial Library (KVML) as its new headquarters. The Library, that champions the legacy of Hoosier author Kurt Vonnegut, worked long and hard to bring this cultural icon to Mass Ave. Not to worry, Axiomport has found new
Case Study: OneZone
September 17th, 2016 by Scott JohnsonFor over a decade the Carmel and Fishers Chambers of Commerce had discussed merging their organizations to benefit the many businesses that work across township borders in Hamilton County, Indiana. With approvals from both boards to move forward, we were engaged to develop a new brand that worked for both chambers, but also would be
Indianapolis Museum of Art Annual Report
September 13th, 2016 by Scott JohnsonWe were honored to work with the staff of the IMA to concept, design and write the 2014-2015 annual report. Based on a theme of “Art + Nature” we slimmed the report to half it’s previous size at a svelte 48-pages, highlighting events, programs, acquisitions and key constituents for an impactful, attractive and readable review
Case Study: Hoosier Energy
June 20th, 2016 by Cleve SkeltonHoosier Energy is bringing energy figuratively and literally to the Hoosier state. Working with Hoosier Energy marketing staff, we developed an evolutionary brand identity update and a new market-focused ad campaign. The rebranded campaign has allowed Hoosier Energy to provide a more unified and consistent approach in their advertising efforts. Check out our brief case