Blog

Gregory & Appel Colts Banner

October 5th, 2017 by Scott Johnson

We love Indy. We love the Colts. So when Indianapolis Colts Partner, Gregory & Appel Insurance, asked us to help them show their pride, we were all in. They asked us again this year to create a large outdoor banner to express their support. Last season, the 2016 banner featured a vertical photo of the

Community Clinic At Walgreens

September 26th, 2017 by Kristine Warski

Axiomport was pleased to help launch the Community Clinic at Walgreens brand in 12 Walgreens stores in the Greater Indianapolis area. These clinics offer easy access to healthcare, seven days a week (M-F 9am-7pm and Sat./Sun. 9am-4pm) with a board-certified nurse practitioner or physician assistant. They accept walk-ins or you can schedule your appointment online

Let It Blow

September 7th, 2017 by Cleve Skelton

Recently, I was lucky enough to attend the National 420 Sailboat Races held at the Wianno Yacht Club in Osterville, MA. 160 entrants from across the country came to test their sailing skills against exactly comparable boats and competitively comparable crews. For background, Wikipedia defines The International 420 Class Dinghy as “a double-handed (2 crew)

RetroTax Marketing Materials

July 27th, 2017 by Scott Johnson

Since 1996, RetroTax has been helping businesses of all sizes locate and administer incentives worth millions of dollars based on employee demographics and business location. With operations in four states around the U.S. their business development team wanted to simplify their message for presentations, digital channels, and an upcoming web integration with a national partner.

Shelbourne Knee Center Ad Campaign

July 18th, 2017 by Kristine Warski

Shelbourne Knee Center, part of Community Health Network, came to Axiomport with two marketing challenges. The first was to announce their new location at Community Hospital East and the second was to promote their unique, research- and data-driven approach to ACL reconstruction and total knee replacements. Axiomport is helping Shelbourne Knee Center accomplish both of

Ap Home Office – Cindy

July 6th, 2017 by Cindy Lory

I feel fortunate that our profession allows us to work from almost anywhere. Anywhere with Wi-Fi, that is, which is pretty much anywhere. We can connect with co-workers and clients from a car, a conference, or even a beach. So working from home seemed like a natural progression, since our work can go with us

Hoosier Energy Ad Campaign

June 22nd, 2017 by Scott Johnson

As an electric power producer serving Southern Indiana and Southeastern Illinois, Hoosier Energy provides economical energy to their customers. They also electrify the economic development of their service area through efforts to attract and retain businesses such as manufacturers, food processing and logistics companies. To help energize their efforts, we created a print and digital

Flora of the Chicago Region – Book Design

June 14th, 2017 by Patricia Prather

And in this corner, weighing in at 8-and-a-half lbs, is Flora of the Chicago Region by Gerald Wilhelm and Laura Rericha, with illustrations by Margot Mazur. This scholarly heavyweight was 15 years in the making with over 100,000 man hours. We joined the project in year 15 to design the book, which has 1,392 pages and contains 2,000

Lauth 40th Anniversary

June 8th, 2017 by Scott Johnson

Developer. Builder. Partner. Lauth Group is celebrating their 40th year of developing, constructing, and partnering on significant commercial real estate projects and we got to help them put together a campaign to announce the good news. Elements of the campaign include an updated logo to be used during the 40th anniversary, targeted email and online

Ap Home Office – Scott

June 1st, 2017 by Scott Johnson

We all have friends that work from home and tell us how great it is but I have to admit, I was a skeptic. Arguments ranging from the good (less commute, more productivity) to the bad (distractions at home or, conversely, not being able to take a break from working) seemed so extreme that they

Gregory & Appel Brand Update

April 26th, 2017 by Scott Johnson

Over the course of the last year we worked with Gregory & Appel marketing and senior leadership to update their positioning, messaging, and brand identity. After developing a positioning statement and messaging matrix for their various product lines, we looked back at the company’s 133 year history and reviewed the variety of logos used over

Community Munster Ad Campaign

April 12th, 2017 by Cleve Skelton

Community Munster, part of Community Healthcare System of Northwest Indiana, has seen a recent increase in competitive market activity in their cancer care services. So they thought it would be a good time to remind local residents that they can get top rated care right in Munster. We developed a new creative message, focused on

MIBOR Consumer Campaign Continues

April 6th, 2017 by Kristine Warski

Spring is here with all the glory of flowering trees, crisp morning air, sun-drenched days and extended daylight in the evenings, giving us more time to spend with friends and family on our backyard deck or patio. And with the start of spring, we usher in a new season of real estate activity. Homebuying is

Lauth Website

March 7th, 2017 by Scott Johnson

With 40 years of development and construction experience, Lauth Group is a leader in commercial real estate. We were excited to help them refresh their brand by updating their web site to a responsive design, allowing visitors to access Lauth’s outstanding projects and first class services on any device. In addition, we updated their brand

The Best Chocolate and More

February 23rd, 2017 by Scott Johnson

The always-amazing folks at The Best Chocolate in Town have really outdone themselves. Not only do they have the best chocolate, truffles, popcorn, toffee, and turtle squares, now they also have the best coffee, espresso, cookies, brownies, cakes and much, much more. And we were pleased to be able to help them with new wall

ido@25

February 16th, 2017 by Scott Johnson

How time flies! Our friends at commercial interior design firm IDO are celebrating their 25th anniversary so we’re helping them celebrate all year long. No quarter life crisis here, IDO wants to be focused on the future and where they’ll be in the next 25 years. We updated their logo, tagline and social media icons,

Ap Home Office – Cleve

February 8th, 2017 by Cleve Skelton

Changing the Paradigm At Axiomport we’re changing our work environment, splitting our time between Axiomport HQ on Mass Ave and our new independent home office spaces. After spending many years working in a traditional office environment, it’s fun to change it up by working at home where you can eliminate your commute, listen to your

The Children’s Museum 2015 Annual Report

December 20th, 2016 by Scott Johnson

In 2016 we designed the annual report for The Children’s Museum of Indianapolis around the theme of Extraordinary Transformations. As the museum reached it’s 90th anniversary, Extraordinary Transformations was also the theme of a visionary campaign to shape the future of the museum and the community. As many residents of Indy and the Midwest know,

Building Community – Community Hospital East

December 14th, 2016 by Kristine Warski

We are pleased to support Community Health Network in their new building project on the east side of Indianapolis with a multi-tiered advertising campaign. “Community Health Network is investing . . . in its East Region by building a brand new hospital that will be completed in 2019. The new hospital tower will include an all new emergency

Case Study: Indiana State Museum

December 2nd, 2016 by Axiomport

Located in downtown Indianapolis, the Indiana State Museum tells the story of the Hoosier state with exhibits on Indiana art, science and culture. They asked us to update the museum’s brand and provide direction on integrating the eleven Historic Sites around the state within the brand. Check out our brief case study on this project.