Hoosier Energy Ad Campaign

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As an electric power producer serving Southern Indiana and Southeastern Illinois, Hoosier Energy provides economical energy to their customers. They also electrify the economic development of their service area through efforts to attract and retain businesses such as manufacturers, food processing and logistics companies.

To help energize their efforts, we created a print and digital campaign that tells the story through the eyes of their customers. But rather than utilizing portrait photography, we enlisted veteran illustrator Joe Ciardiello to give the ads a jolt and make them stand out in trade publications where illustration is seldom seen. Playful headlines and a simple color palette, based on the Hoosier Energy brand, amplify the message and draw attention to the ads.