Community Health Ad Campaign

by

Exceptional care. Simply delivered.

And the health network that had the beautiful idea to bring them both together.

Community Health Network just wrapped up their Q4 branding campaign that helped explain what “exceptional care, simply delivered” means from a patient’s standpoint as well as from the physician standpoint. The challenge in this campaign was to explain the overarching brand platform by giving examples from Community’s product lines and promoting certain tools that support the position. Any one of these could be a standalone ad and/or campaign. Research guided us in boiling down tremendous amounts of information to get to just the right message and tone to tell the stories of Exceptional care. Simply delivered.

The ad campaign was delivered via television, radio, print, outdoor, and various online, mobile and social media placements. Visit eCommunity.com/simplydelivered to take a listen to the video spots and learn more about how Community Health Network is putting patients first and providing exceptional care, simply delivered.