Boy Scouts of America Recruitment Campaign


Adventure is Waiting. Launch into Scouting.


The Boy Scouts of America Crossroads of America Council turned to Axiomport to help with their 2015-2016 recruitment campaign. They wanted to promote a single night registration—August 27, 2015—across all of their Cub Scout packs in the council. This was a departure from their previous recruiting practice, and they were hopeful that focusing their efforts would help streamline the registration process and increase registrations. The media campaign centered around a 3-week period and utilized TV, print and digital/social media in the Indianapolis market and Cable TV, radio and digital/social media in the Terre Haute market. They were able to work with some of the school districts in the council’s geography, where letters to the parents were sent home with the kids to inform them of the registration night.

While registration data is still coming in for the 2015-2016 school year, the Boy Scouts of America Crossroads of America Council has exceeded their 2015-2016 registration goal. Even if you missed the registration night, there is still time to register online. For more information, visit